Blog
CRO · Checkout Page Conversion · The checkout's hidden settings: tracking, consent and SEO
Checkout tracking, cookie consent and noindex settings decide what you can measure. Here is my setup, a 10-minute audit and what I'm tuning next.
CRO · Checkout Page Conversion · Checkout trust badges and guarantees that do work
Checkout trust badges help, but a guarantee repeated in the right spots does more. See my checkout's setup and the upgrades I'm testing next.
Thoughts · How I run 4 software products with a small team and AI
A small team and AI can run several software products. Here is how a shared foundation, 1 job per app and AI first production make it work for me.
CRO · Checkout Page Conversion · Checkout social proof: calm the last doubt
Checkout social proof calms the last doubt before payment. See where my checkout puts its testimonials and which proof tests I'm running next.
CRO · Checkout Page Conversion · Order bumps that buyers thank you for
An order bump adds value at the moment of purchase. See how my checkout's bump stays honest and itemized, and the 4 upgrades I'm testing next.
Thoughts · Ship it, then fix it
Ship over perfect means launching when the core works and improving with real use. Here is how I apply a ship then fix approach to products and pages.
CRO · Checkout Page Conversion · Checkout coupon field: apply the discount up front
A checkout coupon field sends buyers off to search for codes. Apply the discount up front instead. See how my checkout does it and what I test next.
CRO · Checkout Page Conversion · Price anchoring on a checkout page makes the deal obvious
Price anchoring shows a big number next to your price so the deal is obvious. See how my Clepher checkout does it and how I'm tightening the numbers.
Thoughts · Paid traffic first, organic as the multiplier
Paid traffic first gives you fast feedback, and organic content multiplies what already works. Here is why I run Meta ads before I build an audience.
CRO · Checkout Page Conversion · A countdown timer on your checkout page that works
A countdown timer on a checkout page gives buyers a reason to act now. See how mine works, and why I'm moving to a real per-buyer deadline that keeps trust.