Blog
CRO · Checkout Page Conversion · Mobile checkout design that puts the form first
Good mobile checkout design puts the form before the pitch. See why it works on my Clepher checkout and the overlay and tablet fixes I'm testing next.
CRO · Checkout Page Conversion · Checkout payment options that fit how buyers pay
Checkout payment options decide how much a buyer types. See why card plus PayPal works on my Clepher checkout and the express checkout upgrades I'm testing.
Thoughts · A downsell should change how people pay, not what they get
A good downsell changes payment terms, not the offer. See how my 2 downsells split the price or fix the term without ever weakening the product.
CRO · Checkout Page Conversion · Checkout form fields and why a short form converts
Every checkout form field costs the buyer time. See what my Clepher checkout asks for, why a short form works, and the 5 upgrades I'm testing next.
CRO · Checkout Page Conversion · No navigation, but plenty of help: keeping buyers focused
Checkout page navigation should go, but help should stay. How my checkout removes the menu, keeps phone, email and chat, and what I'm testing next.
Thoughts · Why I sell a $17 book instead of giving away a free PDF
A paid entry offer beats a lead magnet. See why I sell a $17 book instead of a free PDF, and how buyers not browsers shapes my whole funnel.
CRO · Checkout Page Conversion · Form left, pitch right: where your checkout form should sit
Checkout form position matters. I put the form left and the pitch right on desktop, form first on mobile. Why it works and the upgrades I'm testing next.
CRO · Checkout Page Conversion · The loading screen that frames your checkout as secure
A checkout loading screen sets the security frame before the form appears. How mine works, what loads behind it, and the delay test I'm running next.
Thoughts · Why every app I build does 1 job
A one job app is easier to explain, build and sell. See why every product I build does 1 job, and the rule I use when a new idea doesn't fit.
CRO · Checkout Page Conversion · Know what your email platform adds to your checkout links
Email link parameters like vgo_ee and gclid ride on your checkout link. Here is what each does, how I carry gclid into my checkout, and a 5-minute audit.